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Become a Friends for Life Member and you’ll get access to benefits to help keep your pet healthy and happy at Petbarn, City Farmers and Greencross Vets
Become a Friends for Life member and you’ll get access to benefits to keep your pet healthy & happy at Petbarn, City Farmers and Greencross Vets.
Why join Friends for Life?
- Membership is free and instant to join
- Receive member pricing on selected products*
- Access our Frequent Feeder program
- Access our convenient Repeat Delivery service
- Earn Friends for Life points on purchases from Petbarn and City Farmers retail stores, Greencross Vets clinics or online at Petbarn.com.au
- Access special offers, promotions and more
Want to know more about Friends For Life membership? Learn more
Not a Friends for Life member yet? Join Friends for Life.
*Member pricing and products to which it will be applied may vary from time-to-time. Pricing offered online may not be the same as that offered in-store.
- It if free and instant to join.
- Access to member pricing, instore and online.
- Access our convenient Repeat Delivery service to save even more.
- Access our Frequent Feeder program and earn up off 20% of eligible products.
- Earn Friends for Life points on all your spend at Petbarn, Greencross Vets or petbarn.com.au to redeem for vouchers.
- Access to online member pricing, its free and instant to join
- Earn points on every dollar spent at Petbarn, Greencross Vets or petbarn.com.au
- Receive a $10 voucher after you have accrued 6,000 points
- Access to our Frequent Feeder program to receive up to 20% off eligible food when shopping in store
- Access to special offers and promotions
Becoming a member is easy.
Why join Friends for Life?
- Membership is free and instant to join
- Receive member pricing on selected products*
- Access our Frequent Feeder program
- Access our convenient Repeat Delivery service
- Earn Friends for Life points on purchases from Petbarn and City Farmers retail stores, Greencross Vets clinics or online at Petbarn.com.au
- Access special offers, promotions and more
Want to know more about Friends For Life membership? Learn more
*Member pricing and products to which it will be applied may vary from time-to-time. Pricing offered online may not be the same as that offered in-store.
- It if free and instant to join.
- Access to member pricing, instore and online.
- Access our convenient Repeat Delivery service to save even more.
- Access our Frequent Feeder program and earn up off 20% of eligible products.
- Earn Friends for Life points on all your spend at Petbarn, Greencross Vets or petbarn.com.au to redeem for vouchers.
- Access to online member pricing, its free and instant to join
- Earn points on every dollar spent at Petbarn, Greencross Vets or petbarn.com.au
- Receive a $10 voucher after you have accrued 6,000 points
- Access to our Frequent Feeder program to receive up to 20% off eligible food when shopping in store
- Access to special offers and promotions
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Features & benefits
• Free from wheat, rice, corn, and soy
• Grain Free
• Australian made
• Grain Free
• Australian made


What we stand for
Ivory Coat’s Mission is to be the most Trusted natural pet brand by creating naturally nutritious pet food, made in Australia with Australian meat and selected quality natural ingredients that provide tailored benefits for all types of dogs and cats.


Ivory Coat strives to be the leading brand to provide straight forward Australian Natural Health so you can make the right choice. Every product is built from a complete and balanced recipe developed by nutritionists with great taste and nutrition at the heart.
What we stand for
Ivory Coat’s Mission is to be the most Trusted natural pet brand by creating naturally nutritious pet food, made in Australia with Australian meat and selected quality natural ingredients that provide tailored benefits for all types of dogs and cats.
Ivory Coat strives to be the leading brand to provide straight forward Australian Natural Health so you can make the right choice. Every product is built from a complete and balanced recipe developed by nutritionists with great taste and nutrition at the heart.




The benefits of selected natural ingredients for balanced pet health
You are what you eat. And the same is true for our pets. So, it is important to know what they are eating is good for them.
That's why Ivory Coat is made with selected natural ingredients. Natural ingredients are those that have come directly from plants, animals or from the earth, not what has been chemically created or modified in a laboratory. Each ingredient has its own unique combination and levels of essential nutrients.
Key Benefits


Australian Meat
Supporting Australian Farmers


Added Omega 3 & 6
For skin and coat health.


Natural Fibre
For Healthy Digestion


Complete & Balanced Nutrition
To keep your best mate healthy & happy.
Why choose IVORY COAT Grain Free Pet Food?
Every pet is different, and grain-free pet food can be of benefit for dogs and cats who may not feel their best when eating foods containing grain. If you’re concerned that your dog or cat is sensitive to grains for any reason, it’s important to talk with your vet first, and potentially, choose grain-free pet food options.
Ivory Coat’s grain free range is formulated or crafted with absolutely no added grains. Instead, all of our recipes use a combination of meat and vegetables, with added vitamins, minerals and other trace nutrients for complete and balanced daily nutrition. Our grain free cat products are higher in protein compared with our wholegrain products and are formulated to provide your dog with all the sustenance and nutrition it needs every day.




The benefits of selected natural ingredients for balanced pet health
You are what you eat. And the same is true for our pets. So, it is important to know what they are eating is good for them.
That's why Ivory Coat is made with selected natural ingredients. Natural ingredients are those that have come directly from plants, animals or from the earth, not what has been chemically created or modified in a laboratory. Each ingredient has its own unique combination and levels of essential nutrients.
Key Benefits


Australian Meat
Supporting Australian Farmers


Added Omega 3 & 6
For skin and coat health.


Natural Fibre
For Healthy Digestion


Complete & Balanced Nutrition
To keep your best mate healthy & happy.


Why choose IVORY COAT Grain Free Pet Food?
Every pet is different, and grain-free pet food can be of benefit for dogs and cats who may not feel their best when eating foods containing grain. If you’re concerned that your dog or cat is sensitive to grains for any reason, it’s important to talk with your vet first, and potentially, choose grain-free pet food options.
Ivory Coat’s grain free range is formulated or crafted with absolutely no added grains. Instead, all of our recipes use a combination of meat and vegetables, with added vitamins, minerals and other trace nutrients for complete and balanced daily nutrition. Our grain free dog products are higher in protein compared with our wholegrain products and are formulated to provide your cat with all the sustenance and nutrition it needs every day.


Proudly supporting Australian Farmers
We are passionate about being Australian Made and giving back to Australian farmers and communities and is core to our brand philosophy.




History of IVORY COAT
IVORY COAT was started in 2013 by Steven Devereaux-Stanford through a natural shampoo range to address his own dogs skin allergies and irriation. It was later expanded into a grain free range of food to provide a foundation for dogs with grain sensitivities and digestion issues to help provide a good health from the inside out.
In 2017, IVORY COAT joined the RPFC profile and continue to delivering unwavering passion for quality products, inspired by th ebest nature has to offer.


Discover our IVORY COAT range
Our Cat range are all Grain Free, and our dog products have both a Wholegrain (Holistic) and Grain Free options.
Regardless of the Ivory Coat product you choose, our products only contain quality ingredients that deliver on taste and nutrition.
Unsure whether you should be feeding your puppy, adult or senior dog wholegrain or grain-free dog food? While some dogs are sensitive to grains,
it doesn’t mean that other dogs can’t benefit from the goodness and slow-release energy of wholegrains like brown rice and oats.
Brand | Ivory Coat |
---|---|
Health Condition Dietary | Complete and balanced cat food suitable for Adult Cats |
Feeding Guide | All Cats are individuals and the feeding guide on pack is a guide only. Daily requirements may vary with breed, age and activity level. We suggest monitoring your cats's weight and adjusting amounts as required. |
Australia Made | No |
Advice Care | Always ensure fresh drinking water is available for your Cat. Store sealed in a cool dry place. |
Nutrition Grade | Superior |
Life Stage | Adult |
Health Benefits | Grain Free |
Flavour | Chicken & Fish |
Product Category | Bundles, Wet Food |
Weight Control | No |
Unit description single | pouch |
Unit description plural | pouches |
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