We have a new, exclusive cat food product that could help reduce the cat allergen burden in your home.

Managing cat allergens is a significant problem, with one in five adults worldwide sensitised to cat allergens. Petbarn is proud to be the exclusive Australian retailer for the launch of Purina® Pro Plan® LiveClear™ – a new scientific breakthrough cat food product that reduces allergens in cat hair and dander. It is available online and in Petbarn stores nationally. 

 

This breakthrough is a culmination of more than a decade of Purina research dedicated to finding a safe, effective way to address a problem that impacts countless cat-owning households worldwide. Pro Plan LiveClear is a first-of-its-kind cat food that is shown to reduce allergens in cat hair and dander by an average of 47%, starting in the third week of daily feeding. 

About Cat Allergens and How Pro Plan LiveClear Works: 

  •  Sensitivities to cat allergens is a condition that many Australians can relate to, and is often caused by a common allergen in cats’ saliva called Fel d 1, which is transferred onto cats’ hair when they groom themselves and then sheds into the environment. 
  • Contrary to popular belief, there are no truly hypoallergenic cats. All cats – even hairless ones, produce  Fel d 1, regardless of breed, age, sex or neuter status. 
  • When cats eat Pro Plan LiveClear, a key protein sourced from eggs binds to the Fel d 1 and safely neutralises it in the cat’s mouth. By reducing active Fel d 1 in the cat’s saliva, it reduces the allergen that is transferred to the cat’s hair when they groom, ultimately reducing the allergen burden in the environment.  
  • When fed daily, Pro Plan LiveClear is shown to reduce allergens in cat hair and dander by an average of 47%, starting in the third week of daily feeding.
  • Pro Plan LiveClear is not intended to replace other allergen-reduction strategies but, rather, to add another measure that can help reduce the allergen burden in cat households. 

Key features and benefits of Pro Plan LiveClear: 

  • Shown to reduce the major allergen in cat hair and dander (Fel d 1), by an average of 47% starting in the third week of daily feeding 
  • Fortified with guaranteed live probiotics for digestive and immune health 
  • High quality protein as the main ingredient 
  • Unique nutrient blend to help promote healthy kidneys 
  • Nutrition to support healthy joints and good mobility 
  • Nutrient blend to support a silky and glossy coat 
  • Comes in five different variants to suit your cat’s individual needs (Kitten, Adult, Senior, Urinary Care, Indoor/Hairball)   
  • 100% complete and balanced dry cat food with outstanding taste and nutrition, designed for daily feeding. 
  • No added artificial colours, flavours and preservatives 

 

Many cat owners have been forced to go to extreme lengths to manage their sensitivities to cat allergens within the home, including frequent cleaning, changing of sheets and having to block off areas in the home. Sadly, many have also had to give up their cat due to being unable to manage their sensitivities.  

With this ground-breaking approach to cat allergen management, the quality of life for cats and the families that love them could enable closer contact than ever before.